Helpful Tips and Resources
We couldn’t be prouder of our achievements and ability to share our design resources with the world. Read on for a great sampling of our news, updates, design tips and general branding advice. Our team of talented designers will make sure to keep you up to date on our latest design news and innovations. Simply subscribe to our newsletter and never miss out again.
The Do’s and Don’ts of Graphic Design
Why Online Branding Matters
Graphic Design Techniques
April 12, 2018
Because It’s Not Just About Making Pretty Pictures
Take a moment to look around. See that logo? It’s graphic design. See that advertisement? It’s graphic design. See that card? It’s graphic design. See that website? It used some sort of graphic design.
Graphic design is everywhere. And chances are your business will need it at some point. If you’re designing a new website, printing new business cards, running an ad campaign or developing new brand identifiers like logos, it’s important to get your graphic design right. Of course, there are some things you should do, and others that you shouldn’t.
DO your research and keep to date with what’s hot and what’s not in the graphic design world. While you don’t want to reproduce stuff that everyone else has already made, it’s important that you remain up with the play with trends, styles and techniques.
But, DON’T copy what other people have done. There’s a fine line between finding inspiration and downright stealing, so tread carefully.
DO use clean and modern fonts so your creation is easy to read. But DON’T go font-crazy and squeeze too many into one design, because the audience you’re trying to reach might get too overwhelmed and move on. (Also, DON’T use Comic Sans. Just … DON’T.)
April 12, 2018
Your Brand is your first ambassador, representative and sales person. Your Brand sets the tone for potential customers and consumers – giving them a glimpse at what you stand for and setting expectations and perceptions moving forward. This first impression is extremely important as everything your business does will be measured against it.
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumers’ decision to choose one product or service over another.” – Seth Godin
For example, think about the difference between Target and Walmart. Ask any woman: “What is the fancy word for Target?” And they’ll quickly respond with a French accented “Tar-jay.” Now ask that same woman about he fancy word for Walmart and they’ll respond with crickets. Why? Target has branded themselves as the fashionista of discount department stores – a place with beautiful products and great customer service. Note that I did not say that Target was known for cheap prices. Walmart on the other hand is known for deeply discounted prices (and little to no customer service). Both have branded themselves in these ways to distinguish themselves in the marketplace and to appeal to certain people and/or certain needs. It doesn’t mean that someone who shops at Target won’t shop at Walmart or vice versa, it’s just that the expectations of the shopper at each of those stores is radically different.
April 12, 2018
In design, simplicity is best. Reducing the number of visual elements actually leads to stronger compositions. Join for another Before & After project that shows how "less is more" works in practice. He takes an existing design—a portfolio-style folded business card—and explains what went wrong. Then he shows how to fix it by reducing or eliminating excessive rules, fonts, frames, and colors, so that the design is stronger and more cohesive.
Graphic design is the art and science of visual communication. This includes the design of visual elements and compositions for products, services, architecture, interiors, transportation, urban environments, experiences, productions, information environments, games and virtual worlds. The following are common graphic designs techniques and considerations.